The world’s most successful brands have tapped into collaboration marketing to reach & engage new audiences - & why not? Brand collaborations are up to 25x less expensive than digital advertising.
Nike, Louis Vuitton, MAC Cosmetics, Glossier, Starbucks, Vogue, The Wing, Bose, Ikea - all of these brands regularly partner up with like-minded businesses for clever cross-promotion. They leverage existing assets, often currencies other than cash, to create cool products, social media or experiential collaborations.
Collabosaurus is the matchmaker for brands. We connect over 10,800+ businesses for clever marketing partnerships across the USA, Australia, Canada, New Zealand & the UK. Launched in 2015, Collabosaurus is an end-to-end platform helping businesses source, secure & leverage B2B collaborations of all sizes.
Currently, we specialise in fashion, beauty, lifestyle, food, beverage & events industries. Curious as to what a collaboration looks like? Check out our case studies.
Is Collabosaurus an agency? Nope! We’re an online platform that simply facilitates connections. Think of us like a dating site for brands.
Does Collabosaurus do influencer collaborations? Nope! We partner brands with brands! (Think TimTam x Gelato Messina) not brands with influencers.
Is my business is too small? It’s *probably* not! It’s not all about Instagram followers at all, & you have a lot more to offer than you think.
Why subscription pricing? According to American Express (& us), brands should be collaborating 5.5+ times each year. Rolling subscriptions mean you’re always open to opportunities, streamlining inbound & outbound opportunities, using a structured project management console, accessing your growing partnerships address book & Collabosaurus support all year round!
In 2018 Lauren Swidenbank founded Cali Social, an award winning digital marketing and paid-advertising agency for US and Australasian fashion, wellness and beauty brands. Lauren and her team have been recognised as a qualified Meta, Google, Pinterest, Tiktok and Shopify Partner based on their industry-leading results and it was through her work at Cali Social that she was introduced to the Collabosaurus platform. Lauren acquired Collabosaurus in 2023 as she is a firm believer in the sheer value that the platform brings to brands looking for clever marketing partnerships.
A couple of virtual trophies on her office shelf:
Winner: Digital Marketer Of The Year 21/22
Winner: Best Ad Campaign Of The Year 22
Finalist: B&T 30 under 30 Awards
Finalist: Telstra Best Of Business Awards
Media or interview request? Drop in here.
Connect with Lauren on LinkedIn
'This is how we do it' brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with Microsoft Store, Collabosaurus is exploring how collaboration marketing can build a business & we’re chatting to the pro’s about how they do it.
Listen HERE
Interested in sponsoring the show / an episode? We’d love to hear from you!
