Wired for Wonder is a Sydney & Melbourne based event experience, designed to prepare attendees for the future with incredible workshops & keynote speakers. Essential Solutions, the Wired for Wonder event planners, were looking to create an enhanced experience for their attendees & VIP speakers, so they decided to collaborate with a complementary business. By creating a campaign on Collabosaurus, Wired for Wonder matched with Daily Blooms who were looking for opportunities to reach new potential customers.
After connecting on Collabosaurus, they discussed how they could bring a creative brand collaboration to life, & a brilliant co-marketing idea was realised. Daily Blooms would create beautiful floral arrangements for the Wired for Wonder event, including bouquets for the guest presenters & arrangements for the registration tables - beautiful!
For Wired for Wonder
Created a beautiful experience for event attendees upon arrival, setting the tone & aesthetic for the event day.
Were able to gift speakers a surprise bouquet that strengthened relationships and made for a positive VIP experience.
For Daily Blooms
Gained exposure through signage at both the Sydney & Melbourne events, a total of 1,050 event attendees over both locations.
Gained exposure across Wired for Wonder’s social channels of 3,500 reach.
New professional photography from the event photographers, for use on marketing collateral, social media or their website.
New tracked sales through providing discount codes to all attendees
“The best thing we got out of using Collabosaurus was having the opportunity to have positive conversation and collaborate with an amazing entrepreneur, and for us to share her story with our event attendees. Collaboration is definitely a positive way to do business, to grow and develop your brand and to tell the story of your brand to a new audience.”
Mandi, Essential Solutions (Wired for Wonder event planner)
“The best thing we got out of using Collabosaurus was being able to expose a brand new audience to our product, leading to additional (and hopefully repeat) sales. Although our businesses are vastly different, our target demographics are very similar and we were able to leverage that audience to help both of our brands.”
Courtney, Daily Blooms