col·lab·o·ra·tion
/kəˌlabəˈrāSH(ə)n/
noun
"he wrote on art and architecture in collaboration with John Betjeman"
This definition could legitimately be applied to almost any situation. A pizza base collaborating with pepperoni, an accounting team collaborating on financials, your parents collaborating to create you or influencers charging you a few thousand dollars to post #collab.
Oh! And let’s not forget those *highly* personalised LinkedIn DMs from consultants wanting you to download their ebook, hire them & charge tens of thousands to ‘collaborate’?
If you see the word ‘collaboration’ everywhere and you’re at a loss as to how it will actually help your business - we’re here to set the record straight! Yes, there are a million and one ways to ‘collaborate’, but more specifically, there’s ‘collaboration marketing’ - or co-marketing - and THIS is our favourite!
When two businesses team up, create something* and help each other grow through clever cross-promotion. *somethings, can be -
A few brilliant examples -
// Girlboss Rally x Kastor & Pollux
For the incredible business conference Girlboss Rally event, Kastor & Pollux (a design & digital agency) collaborated on bold, beautiful posters for the entryway. Win/win because the events’ instagrammability went up tenfold, providing a unique experience - and Kastor & Pollux got exposure to thousands of new potential customers on event day & social media.
// The Wing x Otherland
The Wing, a co-working membership brand with spaces around the U.S collaborated with Otherland on a beautiful candle range.
// Grace Elizabeth Photography x Party Kit co.
A #matchmade on Collabosaurus, these two brands collaborated on a photoshoot, amplifying their social media reach through clever cross promotion. Also - saved a bunch of cash on stunning photography!
If you hadn’t noticed, collaboration marketing is the only way you can double your reach for next to no dollars, leveraging what you already have to promote something brilliant. By teaming up with complementary businesses, you’re not only doubling your marketing reach, you’re creatively reaching new potential customers in an engaging way (far more engaging than an ad) and growing your network. In fact, when done through Collabosaurus, collaboration marketing is up to 25 x less expensive than other digital advertising.
So, how do you get started using comarketing and collaboration for your business? Well, you could spend a bunch of time researching, coming up with a cool idea, networking and pitching, following up etc - OR you could join Collabosaurus. You never know what kind of ideas your potential collaborators have rattling around in their creative brands, waiting for the perfect brand match.
If you needed a few more reasons to join us, here's a few more -