Georgi Swimms joined the Collabosaurus family before launching their gorgeous sustainable swimwear line & found a great opportunity to team up with White House Flowers to add value to the momentous launch day. Georgi Swimms x White House Flowers teamed up on a sustainable summer basket for launch day, which of course included Georgi Swimms’ swimwear & a beautiful summery bouquet from White House Flowers. The summer basket was sent to press, influencers & taste makers around Sydney driving reach and hype for both brands!
What was in the basket
A carefully curated summer basket was put together with the intention of inspiring sustainability, which is key to Georgi Swimms’ business. The team put together a stylishly conscious basket that included the following locally sourced goodies:
If Summer were a basket, it would be the launch day basket!
Success of the collaboration
White House Flowers x Georgi Swimms saw a great opportunity to team up for the big launch day. There was a buzz around Georgi Swimms launching their eco-friendly, conscious swimwear line & collaborating was great for increasing reach for both brands, driving sales of the new line & for stunning content creation opportunities for both brands.
White House Flowers added value by providing floral magic to the launch event & gift basket where Georgi Swimms added value by facilitating media reach & creating awesome content. Both brands added value by reaching new audiences & potential customers.
Georgi Swimms created awesome hype & buzz around the launch day through exciting social media posts & by incorporating creative countdown teasers in their Instagram stories. Georgi Swimms also sent their summer basket to influencers, media & taste makers in Sydney, which further added reach & awareness.
Since launching, Georgi Swimms has appeared in numerous press articles including Elle Australia & Popsugar, which created even more exposure & publicity for the campaign, even after launch day!
Results of the collaboration
The Georgi Swimms x White House Flowers collaboration had many valuable outcomes:
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