Every brand is creative and unique, and those are important qualities to protect. Let us be your bodyguard (the Kevin Costner to your Whitney Houston) and show you how to protect what makes your brand special!
How do we find the balance between what to protect and what to share about our creative brand in the glorious process of collaboration? Let’s break it down ...
Things You Need To Protect
- Your values as a brand
- Your brand aesthetic, positioning + voice
- Your community
- Your time. This is big one! Your time is precious
- Your assets
But since you’re probably not a lawyer, and may not be able to justify the cost of a lawyer for a simple Instagram or email list collab, use the templates from Law Squared inside the CollaboHub! We’ve got Social Media Competition Legal Guidelines per state, a Joint Marketing Agreement & an M.O.U Template.
The CollaboHub is jam-packed full of supportive resources. In fact, there’s even a copy + paste email script for ‘How To Ask For A Better Deal.’
Top Tips For Navigating Negotiation
- Know Who You’re Collaborating With And WHY
Goals are great, but shared goals are even better, because they provide both brands with incentives to give their best work to the collab.
- Be Clear On Your Aesthetic, Positioning, Voice + Values
Particularly if you’re not 100% sure they align with your collaborator! Compromise is important, but know your limits.
- Get Everything In Writing & Formalise
Check out the CollaboHub and browse our email templates which are strategically designed to help you negotiate. We’ve also got legal contracts + agreement templates to ensure things stay legit and mutually beneficial.
- Build A Supportive Community
Ever heard of EmmaKateCo or The Blackline By Lauren? Both are incredible creatives [@emmakateco and @theblacklinebylauren] and have built amazing communities. Both have had their designs ripped off by others who have claimed them as their own – and then get outed by their own loyal supporters on Instagram and brought to their attention. There is so much value in loyal community, particularly in the creative brand world!
- Trademark + Copyright
Watch this space and make sure you’re on our mailing list because we’ve got a helpful Q&A Masterclass in the works with IP Australia. Stay tuned!
