Regular doses of inspiration from tenacious women in business are something we can never have too much of! So, for one of our podcast channels “this is how we do it,” we teamed up with the amazing Yotpo to bring you some juicy conversations that fit this brief (& they do not disappoint).
Founders & Marketers from Bangn Body, In the Roundhouse, Marks & Spencer & Petal & Pup chat everything from brand partnerships, to loyalty programs, e-commerce scalability & bold business exits.
Priscilla's career propelled her from corporate finance to the Forbes 30 under 30 list in just two years as her trademarked “yellow tube of goodness” skincare brand Bangn Body continues to reach dizzying heights. The product sells internationally every two minutes & it’s no doubt that Priscilla is a force to be reckoned with
Ever wondered how one of the UK's most loved brands approach marketing & brand building? We sit down with the amazing Paige Griffith-Carmichael who is the Founder & Director, of Brand Side marketing consultancy firm. Paige has worked with Marks & Spencer Australia for the past 5 years, dividing her time between Sydney & London as the retailer continues to grow rapidly in Australia. Marks & Spencer is a global retailer with over 30 million customers worldwide, & an impressive online presence in over 105 markets.
If ever there was a founder who absolutely represented the word 'entrepreneur' it is Alyce Tran. Alyce co-founded the highly successful accessories brand The Daily Edited & exited recently to build lifestyle brand In The Roundhouse, a new beauty brand AND is working with US fashion tech business LTK, formerly RewardStyle. Alyce has a true eye when it comes to content & social network building for ecommerce brands, consistently building successful product businesses globally.
Petal & Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), & now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal & Pup about tech, performance marketing & loyalty as part of our Melbourne trip for Yotpo's Amazing Women in Ecommerce Awards event series.