It’s no secret that social media is one of the most powerful tools for marketing your brand. Collaborating on social media can get you noticed by your target market, get content created & generate buzz!

Creating something cool with another brand gives you access to each others’ markets in an authentic, creative way. Collaboration marketing is when two brands recognise they have assets that can help each other (such as social media following, excess product, photography skills etc) so they come together, exchange their assets and tap into each others’ audiences for mutual benefit.

What is a Social Media collaboration?

Social media collaborations can be competitions, giveaways or generally sharing some love through social media cross-promotion. They’re essentially partnerships where 2 or more brands get together to expand their followings, increase exposure, generate content and ultimately make sales.

How many times have you discovered a new social media account that you LOVE because a person or brand you already follow has recommended, plugged, mentioned or collaborated with them? When social media collabs are secured with businesses that share your target market, they give you direct access to a pool of potential customers in a win/win situation. 

Why you should do it

At the end of the day, social media is an amazing marketing tool that needs to be paid attention. There are so many reasons to engage in a social media collab! Here are our favourites;

Affordable if you're on a tight budget

Spending money towards your marketing efforts can be quite expensive. Luckily, strategic partnerships are one of the most cost-effective, high impact ways to get in front of your peeps! Collaborating on social media usually requires little or no financial spend.

Gain massive exposure

Whether it’s through competitions, content creation exchanges or purely ‘sharing the love’ between two brands, collaborating on social media can get you amazing exposure by increasing your social media following, getting your brand in front of the right people whilst building your online presence. 

Get fresh new content

If you’re a photographer, social influencer, designer, stop-motion animator, videographer, stylist – or any variation of these awesome jobs (lucky you), your services are usually your greatest asset (ppsstt, you can check out our article on Collaborating as a Solopreneur or Freelancer HERE). Brands with fabulous social media engagement would kill to work with you in exchange for great content – and in turn you can get amazing exposure.

Create buzz around your brand

When two loved brands come together, it’s a great opportunity to generate buzz. Some of the biggest spikes in Collabosaurus’ Instagram growth are thanks to competition collaborations or giveaways – because we’ve partnered up with brands that share our target market.

So, what are you waiting for? 
Get a creative campaign for content, exposure or a competition going on Collabosaurus.

Happy collaborating!